The latest phenomena in the vintner community is the growing popularity of Twitter wine tastings. It's not a radical concept, says Rick Bakas, Director of Social Media for Napa Valley’s St. Supery Winery.
“The digital space is just another place where people talk to each other.” But instead of 20 people talking to each other at a traditional tasting where the winemaker has flown in to host a dinner party for wine collectors and journalists, there are 200 people sitting at home with a bottle of the same wine, tasting it at the same time and twittering back and forth with each other about what they think.
The winemaker (Michael Scholz, in the case of St. Supery) is sitting at his desk at the winery, available via video to answer their questions.
Other vintners are following St. Supery's lead. More than 50 wineries have experimented with Twitter tastings, says Kendall Johnson with Charles Communications, a PR firm that has helped create Twitter tastings for winery clients including Wente and Deloach Vineyards. “They have become part of the discussion with every marketing plan.”
Check out how Urban Grape located in Boston’s Chestnut Hill participated in a Pinot Tweet-Up.
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